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A 30-day follow-up plan for unsold estimates

A simple call, text and email schedule Dallas contractors can copy to close more estimates, plus what to say at each step.

October 26, 2026 · 2 min read

Most estimates that close don't close on the first visit. They close after the homeowner has had time to think and someone reminds them. Here's a 30-day schedule you can copy, built for roofing, HVAC, plumbing and remodeling jobs.

Before you start

The schedule

Day 1: Thank-you text

Send it the same day as the estimate.

> "Thanks for having us out today, [first name]. Your estimate for the [job] is attached. Any questions, just text me back. [Your name], [company]"

Day 3: Check-in call

> "Hi [first name], it's [name] with [company]. Just making sure you got the estimate and seeing if any questions came up."

If they don't answer, leave a short voicemail and send a text right after.

Day 7: Helpful email

Send something useful, not a sales pitch: photos from the inspection, an explanation of the options, or answers to common questions. End with one clear next step.

Day 10: Second call

Ask directly but kindly: "Is this still something you're planning to do?" If timing is the problem, ask when would be better and put that date on your calendar.

Day 14: Give them a reason to decide

If it's true, mention a real reason to act now: your schedule is filling up, material prices are going up, or storm season is coming. Never make up a deadline.

Day 21: Last-call text

> "Hi [first name], I don't want to keep bugging you. Should I keep your [job] estimate open, or close it out for now?"

That question gets a surprising number of replies.

Day 30: Close it out, but keep them

Move them to a monthly or seasonal list. A roof estimate from spring is worth calling after the next hailstorm. An AC estimate from fall is worth calling in May.

What makes it work

Want it done for you?

Send us your list of open estimates. We'll clean it up, build a 30-day plan for each one, and follow up in your company's name until they book or say no.